Parineeti Chopra and Varun Dhawan at marketing campaign event of We Chat

Bollywood stars Parineeti Chopra and Varun Dhawan as the brand ambassadors of WeChat, a mobile social communication application, kicked off its latest marketing campaign at an event in Mumbai. In between singing, mock jokes, ribbing each other and posing for shutterbugs with their WeChat pillow merchandise, the actors spoke about their association with the brands and their favorite features of the app.

After a soft launch in India in July last year (remember the association with Imran-Anushka starrer Matru Ki Bijlee Ka Mandola), WeChat with an objective to have an aggressive marketing strategy coupled with increased focus on youth connect has roped in Parineeti and Varun to give the brand the requisite zest and vivacity. It is being promoted in India via gaming site Ibibo, in which Tencent (application developers) holds a stake.

Earlier last week a TVC featuring the stars was rolled out. At the event yesterday the press got a glimpse of the second TVC which will be telecasted across channels later this month.

Echoing each other’s thoughts on the applications, both actors shared that since they’ve studied abroad and have friends in different parts of the world, it becomes easy to keep in touch via this application. Adding to it, Parineeti spoke about the Voice Messaging feature calling it a personal favorite as it make the application use convenient and easy. In response to the group chat option Varun said his group on WeChat consisted his peers from the industry including Arjun Kapoor,

Shakun Batra, Abhishek Varman, SOTY co-star Sidharth Malhotra as well as many other school and college friends. Upon being questioned who they’d like to flirt with online via the app, Varun said Katrina, while Parineeti chose Ranbir.

After its massive popularity evidenced from the 300mn app downloads worldwide, WeChat is available on iPhone, Android, Symbian, and Windows Phone platforms and was recently launched on the BlackBerry platform as well. With a bundle of innovative features like ‘Hold-To-Talk’, WeChat is all set to re-define the way people communicate with each other.

WeChat’s ‘Hold-To-Talk’ is the first application in communication space which enables users to send voice messages at the touch of a button. ‘Moments’ is another key differentiating feature of WeChat where users can post image or text and share with their selected friends in a secure way.