The new Maaza ad “Har Mausam Love, Har Mausam Aam”, campaign

Speaking about this association with Maaza, newly appointed brand ambassador, Imran Khan, said, “I am delighted to be associated with Maaza, a beverage that I have grown up with and enjoyed on several occasions.  I am a mango lover and totally relish the fruit and Maaza provides real mango experience.”

While Parineeti Chopra expressed, “I am extremely excited to be associated with Maaza. For me, Maaza has always been about simple yet unforgettable fun moments, with an undercurrent of innocent mischief and these are some traits which we both have in common.”

As Maaza’s brand ambassador, Imran Khan and Parineeti Chopra will be associated with a range of consumer activation and marketing programs, helping build brand love and enrich the brand experience.

The new Maaza “Har Mausam Love, Har Mausam Aam”, campaign has been conceptualized by Leo Burnett (Delhi) and directed by Jayant Rohtagi. In addition to leveraging mass media advertising, integrated communication plan includes roll out of a range of initiatives including out-of-home (OOH) media, digital, point of sale merchandise and on- the- ground initiatives across all key markets.

Storyboard of the Ad

Titled ‘Switty’, the film is set in winters and it portrays Parineeti as a beautiful young girl who is crazy about mangoes. Even though there are countless boys in the neighbourhood eager for her attention, she coyly mentions that her heart will belong to the one who can get her mangoes even in off-season. Here’s where Imran scores over all others by satiating her love for mangoes with the all-season mango delight in a bottle – Maaza.

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